sleepinginlight:

Woman Who Made Fun Of American Apparel Contest Wins, American Apparel Act Like A Bunch Of Babies

Nancy Upton, the gorgeous prankster who satirized American Apparel’s condescending search for a plus-sized model with smutty and silly overindulgence photos, actually won the online contest! Then American Apparel acted all American Apparel and wouldn’t recognize her victory, even though she had far and away the most votes. Here are some more of the photos that lampooned the contest and won the hearts of online voters.

American Apparel’s Pissy Response To Nancy Upton, In Part

“It’s a shame that your project attempts to discredit the positive intentions of our challenge based on your personal distaste for our use of light-hearted language, and that “bootylicous” was too much for you to handle. While we may be a bit TOO inspired by Beyoncé, and do have a tendency to occasionally go pun-crazy, we try not to take ourselves too seriously around here. I wonder if you had taken just a moment to imagine that this campaign could actually be well intentioned, and that my team and I are not out to offend and insult women, would you have still behaved in the same way, mocking the confident and excited participants who put themselves out there?”

 … “Oh—and regarding winning the contest, while you were clearly the popular choice, we have decided to award the prizes to other contestants that we feel truly exemplify the idea of beauty inside and out, and whom we will be proud to have representing our company.”

(via machineguntoy)